Group papers feedback Assignment Example | Topics and Well Written Essays - 750 words

Group papers feedback - Assignment Example The group also provided in the appendix their workings and the financial information of their firm. Their introduction and conclusion are clear and easy to relate to the body. It is easy to understand the operations of GoPro by going through this work. The group worked on the United Therapeutics Corporation. The group outlined their work in a form of topics. Use of graphs and tables to represent their data is appealing and enables the reader to understand the performance at a glance. The introduction and conclusion are well outlined. They also highlighted their topics making it easy for the reader. Unlike group, they failed to provide detailed information that is useful for analysis. The group however did a recommendable work especially on providing their investment recommendations to the investors. Their positive approach in analyzing the company is also appealing and makes the reader concentrate on the positive side of the company. The group worked on Allied Nevada Gold Corporation. The group managed to get information from NASDAQ that they included in their work, and this makes it easy for the reader to read. They also interpreted their data. Their work is well outlined. They however provided a lot of the companys background information which limited them from critically analyzing the firm. The group provided the financial ratios in the Appendix, but unlike group 6 and five failed to show how these ratios are gotten or their interpretations. The group majorly concentrated on comparing the firm with others in the industry that brings out the negative part of the company. The group does not recommend investors to invest in the firm due to the uncertainties. This has a negative impact on the firms operations as it scares away investors. The group worked on JetBlue. They provided their information in tables that are appealing to the readers. Unlike group 2 and 3,

Process Quality Engineering Essay Example | Topics and Well Written Essays - 1000 words

Process Quality Engineering - Essay Example Process Quality Engineering The expectations and needs of the consumers must be met to acquire the quality status. Quality can be checked through customer satisfaction and statistical analysis. Quality can also be measured through efficiency. Efficiency is examined by evaluating the resources such as land, labor, and machines. A decrease in labor, variation, and warrant costs are an indication good quality in the products. Managers oversee the functioning and processes within the company. They control all components in the company including the workers. Although they control everything within the company, it is not necessarily that they are involved in everything. The managers interact and consider the employees’ suggestions and ideas. When total quality management is implemented well, sales increase and the quality improves because employees are aware of their duties. The five s housekeeping technique is crucial as its values of orderliness and standardization help enhance employees’ productivity and guiding them. Management increases efficiency and quality in everything in a short period. Cleaning improves sanity and safety that reduces accidents within the production process. Self-discipline ensures that employees remain faithful to their duties and improve the image of the company. Improving the standards of the company requires a set of ethics and rules to be established which the employees can follow. Ethics and rules put the management and employees in the same level which eliminates various problems.

The Relationship between Social Media and Brand Management Dissertation

The Relationship between Social Media and Brand Management - Dissertation Example Hence, it is noteworthy that social media has become one of the key business communication tools, which has helped modern organizations to promote their brands worldwide. On the other hand, the online marketing concept has triggered impressive transformations, especially in the domain of brand management, thereby eliminating the risks inherent to the traditional marketing concept (Brindle, 2011). Â  The use of social media for brand management was also considered quite helpful for both the customers as well as for the company, owing to its ability to target customers in clusters and reach them with efficiency, within a very short time span. It is also noteworthy that the brand image of a company is perceived as one of the most valuable assets in the modern day context. This particular assertion becomes quite apparent with reference to the strategies applied by Alibaba Group to promote its brand in a popular Chinese social media named Sina Weibo. Alibaba Group is noted as one of the most popular Chinese e-commerce retail outlets, which deals in all kinds of products. Prior to the inception of social media, brand managers engaged in different companies followed various marketing communication strategies, such as storytelling, aggressive and frequent advertisement as well as newsletter distribution to the customers. In this regard, it can be mentioned that the traditional metho ds of brand promotion were less cost-efficient in comparison to the modern brand promotion strategies, which certainly raises a noteworthy challenge to modern organizations. However, the advent of online brand management strategy has proved cost efficient as well as less time-consuming in nature to mitigate previous stress factors associated to company’s customer relationship strategies through brand management (Jenkinson et. al., 2005). Â  

Group papers feedback Assignment Example | Topics and Well Written Essays - 750 words

Group papers feedback - Assignment Example The group also provided in the appendix their workings and the financial information of their firm. Their introduction and conclusion are clear and easy to relate to the body. It is easy to understand the operations of GoPro by going through this work. The group worked on the United Therapeutics Corporation. The group outlined their work in a form of topics. Use of graphs and tables to represent their data is appealing and enables the reader to understand the performance at a glance. The introduction and conclusion are well outlined. They also highlighted their topics making it easy for the reader. Unlike group, they failed to provide detailed information that is useful for analysis. The group however did a recommendable work especially on providing their investment recommendations to the investors. Their positive approach in analyzing the company is also appealing and makes the reader concentrate on the positive side of the company. The group worked on Allied Nevada Gold Corporation. The group managed to get information from NASDAQ that they included in their work, and this makes it easy for the reader to read. They also interpreted their data. Their work is well outlined. They however provided a lot of the companys background information which limited them from critically analyzing the firm. The group provided the financial ratios in the Appendix, but unlike group 6 and five failed to show how these ratios are gotten or their interpretations. The group majorly concentrated on comparing the firm with others in the industry that brings out the negative part of the company. The group does not recommend investors to invest in the firm due to the uncertainties. This has a negative impact on the firms operations as it scares away investors. The group worked on JetBlue. They provided their information in tables that are appealing to the readers. Unlike group 2 and 3,

The Relationship between Social Media and Brand Management Dissertation

The Relationship between Social Media and Brand Management - Dissertation Example Hence, it is noteworthy that social media has become one of the key business communication tools, which has helped modern organizations to promote their brands worldwide. On the other hand, the online marketing concept has triggered impressive transformations, especially in the domain of brand management, thereby eliminating the risks inherent to the traditional marketing concept (Brindle, 2011). Â  The use of social media for brand management was also considered quite helpful for both the customers as well as for the company, owing to its ability to target customers in clusters and reach them with efficiency, within a very short time span. It is also noteworthy that the brand image of a company is perceived as one of the most valuable assets in the modern day context. This particular assertion becomes quite apparent with reference to the strategies applied by Alibaba Group to promote its brand in a popular Chinese social media named Sina Weibo. Alibaba Group is noted as one of the most popular Chinese e-commerce retail outlets, which deals in all kinds of products. Prior to the inception of social media, brand managers engaged in different companies followed various marketing communication strategies, such as storytelling, aggressive and frequent advertisement as well as newsletter distribution to the customers. In this regard, it can be mentioned that the traditional metho ds of brand promotion were less cost-efficient in comparison to the modern brand promotion strategies, which certainly raises a noteworthy challenge to modern organizations. However, the advent of online brand management strategy has proved cost efficient as well as less time-consuming in nature to mitigate previous stress factors associated to company’s customer relationship strategies through brand management (Jenkinson et. al., 2005). Â  

Physics of an Amusement Park Ocean Park Essay Example for Free

Physics of an Amusement Park Ocean Park Essay Introduction On Friday 20th, February 2004, my physics class and I went to the amusement park Ocean Park for my physics visit coursework. While there, I observed many attractions which had an appreciable amount of physics related aspects included with it. Two attractions I found most appealing were the Atoll Reef and The Dragon. The two aspects The Atoll Reef is Ocean Parks fish aquarium, the attraction which draws the largest amount of spectators. The aquarium is the home of many tropical fishes, endangered, rare and normal, giving them a habitat where they can safely live without the threat of predators. Apart from letting the public view their collection of different fish, Ocean Park tries to educate the visitors about respecting the environment and saving endangered species. Aspects related to physics I could discuss regarding the Atoll Reef are: the energy required to heat the water in the aquarium to a safe, uniform temperature for the fish to live in, the pressure exerted by the water on to the glass panel, the Youngs modulus of the panel, and why that kind of glass was chosen for its material properties. The Dragon is Ocean Parks first ever built roller coaster. Roller coasters are essential to every amusement park because its the majority of peoples favorite ride; the high speed, steep drops, thrilling loops, and unexpected dips cant be beat. So, to meet popular demand, and incase not having a roller coaster causes not enough visitors to go to Ocean Park, thus effecting profit, Ocean Park built The Dragon. Aspects of physics related to The Dragon are: the conservation of energy with gravitational potential energy and kinetic energy, the different accelerations a passenger experiences, and the centripetal force of the roller coaster car when it is on a loop. Single aspect with physics principles discussed in detail I chose to discuss the water pressure exerted on the glass at the Atoll Reef. The aquarium has a circular cross-section with a radius of 10 meters, and a depth of 9 meters. It consists of 3 viewing levels for visitors: ground level, Lower 1 (L1), and Lower 2 (L2). The panels are 2 meters high each and each level is separated by 1 meter of concrete ground. As there are three different levels, the pressure is different for each level, resulting to panels of different thickness. On ground level, the glass is 2.54 cm (1 inch) thick, 5.08 cm (2 inches) thick on L1, and 7.62 cm (3 inches) thick on L2. The increasing thickness of the glass panels which are placed lower is due to the increasing pressure of water as you get deeper into the water. Without the right thickness of glass, the difference of pressure outside the aquarium and inside the aquarium might cause the less thick glass panel to crack, endangering both the fish and visitors. The glass must be able to exert an equal and opposite force to keep in equilibrium. The maximum force the glass can withstand must be around 10 times more than its usual load for obvious safety reasons; visitor like children hitting the glass panel, fish hitting the panel, and other unusual accidents which might occur which results to the glass panel withstanding an extra force. I am modeling this problem with air pressure and water pressure acting oppositely each others as vectors. I will work out the pressure on the very bottom of the panel of each level, which means I am using the depth readings 2 m, 5 m, and 8 m. I believe the glass of the aquarium is made of silica (SiO2), which has a Youngs Modulus of 94 GPa. P = gph Where P is the pressure exerted, g is gravitational acceleration, p is the density of the liquid, and h is the depth. Pressure at ground level: P = 9.8 x 1000 x 2 P = 1.96 x 104 Pa (2 s.f.) Pressure at L1: P = 9.8 x 1000 x 5 P = 4.9 x 104 Pa (2 s.f.) Pressure at L2: P = 9.8 x 1000 x 8 P = 7.84 x 104 Pa (2 s.f.) Now that we have the pressure exerted on the glass, we can work out by how much the glass is compressed by using Youngs Modulus. Using the information that the area of the glass is 2 x 1: For ground level: Youngs Modulus = Stress / Strain ?l / l = Stress / Youngs Modulus ?l / 0.0251 = (1.96 x 104 / 2) / 9.4 x 1010 ?l = 2.6 x 10-9 m (2 s.f.) For L1: l / l = Stress / Youngs Modulus l / 0.0508 = (4.9 x 104 / 2) / 9.4 x 1010 l = 1.3 x 10-8 m (2 s.f.) For L2: l / l = Stress / Youngs Modulus l / 0.0762 = (7.84 x 104 / 2) / 9.4 x 1010 l = 3.2 x 10-8 m (2 s.f.) As you can see, because of silica glass being a strong, hard and inelastic material, the ?l is negligible. There is not yet enough force to even take the glass towards its height of elastic regime, which is an advantage because it wouldnt be safe if it was. Other materials which constructors would have thought about using might have been using yet another material which is colourless and transparent, like plastic. But plastic isnt as strong, even if it may be cheaper. The downside of glass is when glass shatters, it breaks into random shards due to its random molecular structure. The limitation to using silica glass is the aquarium cannot be built much deep, because the glass would reach its elastic limit and shatter. There is not yet a material stronger than glass which has the same properties as glass made yet, so silica is the best material available. I think a development to the silica glass panels is the have them laminated. A laminated silica glass panels is having a sheet of pure plastic between two sides of silica glass. This is commonly used by car manufacturers to create a cars windshield which doesnt shatter when smashed. This wont increase the panels Youngs Modulus much, but it does increase safety by far. Another use of working out the pressure and Youngs Modulus of a material can be applied on the engines of vehicles. Fuel pipes, air pipes, and the cylinder where the combustions take place, are all under very high pressures when working. In that context, we can also work out the pressure exerted on the cylinder and pipes, and use this information, along with the Youngs Modulus and properties of materials, to work out which materials and of what thickness is needed to make a safe and powerful engine. Bibliography http://www.hk-phy.org/oceanpark/ http://www.walter-fendt.de/ph11e/hydrostpr.htm http://www.mse.cornell.edu/courses/engri111/modulus.htm

Reflective Report On Experiences Working As A Midwife

Reflective Report On Experiences Working As A Midwife While I was on my first placement in semester one as a student midwife, I met many pregnant women, both within the community and in the hospital with different cultural backgrounds. For this essay which is a reflective essay, I have chosen to write about a pregnant lady and, in order to protect her confidentiality, according to the Nursing and Midwiferys Code of Conduct (NMC 2008), I will refer to her as Zara. In this reflection, I am going to use Gibbs (1988) reflective cycle. This encourages a clear description of the situation, analysis of feelings, evaluation of the experience, and analysis to make sense of the experience and an action plan to examine what to be done if the situation arose again. Description of the event: My placement at the time was on the midwifery led unit in the hospital of my Trust, and on the day in question, I was on an early shift and, when I arrived, my mentor and I went in to Zaras room and introduced ourselves. Zara was in pain and her husband was also present in the room. My mentor tried to placate her down by talking to her but, because Zara did not understand English, she looked more worried and was looking at her husband to explain it to her. Her husband did not understand much either so my mentor suggested a translator but they refused it. We took her notes away, went in to the office and read through them so that we could plan her care according to her needs. Zara was in her early thirties and unemployed. This was her twelfth pregnancy, she has had six miscarriages, two stillbirths and three live children. All of her births were done by caesarean section including this one .This was because Zara was unable to give birth naturally due to her being a victim of female ge nital mutilation (FGM). They were also requesting female only care providers and doctors due to them being Muslims. Zara had also not attended many of her antenatal appointments because according to Currer (1991) antenatal care among Muslim mothers was not seeing important they view pregnancy as a normal condition. Prior taking Zara into the theatre to have her caesarean, my mentor explained the procedure to the husband and he translated to the wife. They signed all the relevant papers but Zara looked worried. I could tell they did not understand everything but to my surprise, they did not ask any questions, but they did not want a translator. After a while the anaesthetist came to give Zara the epidural, and it was a male. As soon as Zaras husband saw that, he placed his hand on Zaras shoulder and did not want it to let go. The staff was becoming very annoyed and frustrated because they kept telling him do not put your hand there, the procedure of the epidural has to be 100% sterile but he did not understand that. I stepped in because I still remembered when I had to learn English and I knew the word choice was difficult for them and it has to be relevant to their knowledge of English. I said to Zaras husband no hand, bacteria, no good for Zara and I was also demonstrated it with my hands and face. He understood and said ok but I could still see that he was not comfortable. Finally the anaesthetist got the epidural in and we took Zara to theatre to deliver her baby along with her husband. When arriving to theatre, I tried to catheterise Zara but could not do it due to her genital area being completely sawn up, so the doctor had to intervene. Zaras husband was standing by her legs and the staff tried to move him to top of the bed but said that he wanted to see what we were doing to Zara and that he was going to stay there. After a long discussion and explanations, he finally moved. Zara and baby were being monitored and by this time the babys heart was not picking up and we had to act fast. The doctor then cut Zaras abdominal to deliver the baby but meconium was gushing out instead. I run to call the paediatrician. The baby was floppy and there were no sign of life. Zara was asking why the baby was not crying and the husband looked very worried. Reassured them and explain ed that, when babies are born in meconium, they will need extra care and attention. The baby was now on the resuscitaire and the doctors was doing all they could to take out the meconium from the babys mouth and nose, and rubbing the baby to promote. After a little while, the baby started to cry and we all let a relieved breath out. I took the baby and showed it to the parents and explained that the baby had to go to special care unit to ensure that everything was fine. Zara was doing well, and after a couple hours we transferred her and her husband to the postnatal ward. Feelings: In this paragraph, I will discuss my feelings and thinking surrounding Zaras situation and the care she received from the medical staff. I empathized with Zara and her husband because they could not speak English, Zara endured many pregnancies and which of some had ended up in miscarriages and stillbirths and was naturally worried about the wellbeing of this baby. Because of Zaras and her husbands limited English and their cultural background, caring for them was more difficult and the medical staff was getting very impatient and irritated with them. I knew I could help both the staff and Zara and her husband. I tried to build up a good relationship with them by doing a proper introduction of myself, where I was from and to try to put them at ease. I still remember how difficult it was being in a new country with different cultures. My first attempt was to ask if necessary, whether it will be acceptable if the doctor were male and I explained the procedure in a way they could underst and, I was acting as an intermediary between them and the medical staff throughout. I did not speak their language but because I was explaining as simply as possible, they became very comfortable with me and trusted me. I really felt useful and helpful as they responded to me as I put myself in their shoes and remembered how it was when I was new in this country. According to Wold (2004) the empathetic listening is in relation to the willingness to know the other individual not just judging the persons statement. I then stood by Zaras bed and when needed, I used some facial expressions and hand gestures which could be translated to if she were still feeling pain in her tummy and if felt sensation in her legs. I was also using simple words. She looked at me and smiled and point where she could still feel. I was unsure whether to continue or not because I felt the medical staff might think I was not being professional, but according to Funnell et al, (2005) body gestures and facial ex pressions are referred as a non-verbal communicating. So I continued because I knew that would help Zaras family. The language and cultural barrier affected the care Zara was receiving because the staff was not communicating with them and did not appreciate that good explanation were essential for this family with their particular circumstances of limited English and understanding. During the procedure, I stayed by Zara and kept my eye contact with her because according to Wilma (1999) direct eye contact could express a sense of interest in the other person. Zara was holding my hands and I was updating her whenever she was asking for it. Evaluation: I feel I made the right decision to accompany Zara. Furthermore, I could develop my caring role for clients by understanding that they all will have different needs and will require different care. I think my approach with Zara and her husband was a good approach. The staff and Zara did benefit from my effort. It was also my responsibility to care for her so that she was getting the best care and understood what was done to her. I was able to improve my non-verbal communication skills in my conversation with Zara and her husband during my time with them and I know they were now getting the necessary information that they wanted and needed in this challenging situation. According to OHagan (2001) issues such as cultural diversity, cultural sensitivity and cultural competence had no place in the training of care professionals. To enable this vision to be implemented, it is significant that health care professionals have the adequate educational preparation to provide culturally sensitive care to those who have a diversity of health beliefs and practices (Aziz et al. 2000). Promoting cultural awareness among health care professionals is believed to improve their confidence and skills in providing holistic care for patients with different cultural backgrounds Also, culturally sensitive attitudes and practices, rather than simple knowledge, are likely to contribute much toward achieving the ultimate goal of providing quality care to the patients and their families. (Murphy Clark, 1993, cited Zafir 2002). There are many implications that should be well thought-out when caring for Muslim patients. All procedures, decisions and judgments must to be family orientated and culturally derived. Religious and cultural frameworks give the most complete and holistic perspective for caring and understanding the patient population of Muslim denomination. Practices need to take into account the care constructs of presence, participation and support. In addition, the policies and philosophies of the hospitals and other institutions needs to reflect the cultural practices related the specific care, communication and spirituality. Also, where language is a problem, it is important to have access to interpreters in order to provide culturally competent care for Muslims. Secondly, there are differences in the cultural and psychosocial forms of expression of the Muslim patients and their families and those of the caress. The process of reflection and clinical supervision could assist care givers in identifying their own cultural barriers, stereotyping, and ethnocentricity, thus, ultimately impr oving care. Finally, the management should continually assess whether the staff have the appropriate knowledge and skills to handle the particular ethical situations involved in caring for the patient and his/her family of Muslim denomination and, with the aim of reducing emotional labour, provide a mechanism, which would assist the staff in becoming more competent. Halligan (2005) Zara was also a victim of FGM which is defined by the World Health Organization (WHO 2006) as procedures that involve partial or total removal of the female external genitalia and or injury to the female genital organs for cultural or any other non-therapeutic reasons. Zara had Type IV which includes pricking, incising or piercing of the external genitalia, stretching of the clitoris and or labia, cauterization by burning of the clitoris and surrounding tissue or any other procedure that is performed to cause vaginal narrowing or tightening, and this was why she could not give birth naturally. According to the National Institute of Clinical Excellence (NICE 2008) guidelines suggest that women who have experienced FGM should be identified early in the antenatal period through sensitive enquiry. I read through Zaras note but it was not recorded that she was a victim of FGM and the special care that she needed was not given. Analysis: My communication skills were very important when I was providing care for Zara. I noticed that my non-verbal communication skills helped enormously while caring for Zara. She could understand a few words when I was asking her questions but the lack of language hindered good communication. As the patient was not using her first or second language, I tried to communicate in a way she could understand. I still could manage to communicate in a way the other staff members could not because they had not the knowledge how to communicate with someone that does not speak English. White (2005) recommended that a care provider should learn a few words or phrases in the predominant second language to put a patient at ease for better understanding. Although, it was quite difficult to demonstrate certain things, Zara managed to understand and she was answering me by nodding her head when she was understood and also by her body gestures and her eye movement. Zaras husband was also asking me questio ns that I had to make the staff aware of According to Zafir et al (2000), Muslim patients should have a healthcare provider of the same sex. Exposure of the patients body parts should be limited to the minimum necessary, and permission should be asked before gently uncovering any part of the body. Even more care should be taken when exposing private parts, and attempts should be made to avoid such exposures unless absolutely nec ­essary. Zaras husband did ask for a female doctor but his request was declined because the ward was very busy and it was not possible. I think if this had been included her birth plan, it would have been arranged for them Zara and her husband may have felt discriminated .If communication is a problem for one or both parties in an exchange, they will have an interest in improving it In Zaras case, the lack of time, did not permitted this. Discrimination is usually due to miscommunication however this should be lower in hospitals especially when the relationship between the medical staff and patien ts has been sustained for a longer period. Furthermore, the gap will be even more difficult to bridge since learning and communication are can be more costly for the hospital such as when providing a translator. Balsa et al (2003) Conclusion: Writing this reflection has made me aware of my approach to car for clients who have language difficulties and have a different cultural background. Zara needed a lot of support and personalised care. It was vital to deliver this baby in a good condition due to her previous stillbirths and also, it was important to recognise that Zara and her husband came form a different culture and their values and belief were different to us. The beliefs and practices of Islamic patients may have an effect on the patients health care in ways that are not apparent to many health-care professionals and policy makers internationally. Intercultural misconceptions and misunderstandings of many healthcare professionals have potential consequences. Therefore, health-care professionals need to be better equipped to meet the needs of their patients and Interpreter should always be available when knowing the patient does not understand. Halligan (2005). Action Plan: My plan for my future role as a midwife, if I ever come across a client like Zara who was not speaking English, had dramatic birth experience and had different cultural background, I would know how to deal with it. I would prepare my self better, I would try to learn some word in her language and doing some reading regarding her culture and write down her expectations. I know that communication is a very important part to build up a good relationship. According to Payne (2007) communication and information provision play key roles in determining whether people engage in recommended health behaviors and whether the behaviors have a positive outcome. Health communicators may want to achieve any of a number of goals, including providing information, instruction or reassurance, influencing opinions and attitudes, and changing behavior. So an excellent communication is necessary in order to identify the patients wellbeing. I should not pre-judge my client by first assumption and impressio ns but I have to make her feel appreciated as an individual. I have also learned the importance of listening because when I was listening to Zara, I was watching her gestures as the same time, even though I did not understand when she was talking, I could read her gestures. I should also able to respect their basic principles, beliefs, culture and individual means of communication. In conclusion: I have used Gibbs (1998) Reflective Cycle as my support for this essay and I was able to discuss every stage in the Gibbs (1998) Reflective Cycle. REFRENCES: Ana I. Balsa a, Thomas G. McGuireb. (2003). Prejudice, clinical uncertainty and stereotyping. Journal of Health Economics. 22, 89-116. Aziz S. Abdul R. G. (2000). Caring for Muslim Patients. Radcliffe Medical Press Limited, Oxford. Currer, C (1991). Understanding the mothers viewpoint. Buckingham, Open University Press. Funnel, R Koutoukidis, G and Lawrence, K (2005) Tabbners Nursing Care 4E: Theory Practice, Australia: Churchill Livingstone. Gibbs G. (1988). Learning by Doing: A Guide to Teaching and Learning Methods. Oxford Further Education Unit, Oxford Polytechnic. Halligan, Phil, (July 2005) Caring for patients of Islamic denomination School of Nursing Midwifery and Health Sciences, College of Life Sciences, University College Dublin National Institute for Health and Clinical Excellence (NICE, August, 2008) FGM, F Nursing Midwifery Council (2008) the Code: Standards of Conduct, Performance and Ethics for Nurses and Midwives OHagan, Kieran. (2001). Cultural competence in the caring professions. London: Jessica Kingsley Publisher Payne, S (2007) Psychology for Nurses and the Caring Professions 3rd Ed. McGraw-Hill White, L (2005) Foundation of Basic Nursing 2nd ed. USA: Thomson Delmar Learning. Wilma M.C.M. Kerkstra, Ada Bensing, Jozien M, Caris-Verhallen. (1999) Non-verbal behavior in nurse-elderly patient communication. Journal of Advanced Nursing 29(4), 808-818 Wold, G.H. (2005) Foundation of Basic Nursing. 3rd ed. USA: Mosby. World Health organization ( WHO2006) New study shows female genital mutilation exposes women and babies to significant risk at childbirth, Published in The Lancet Zafir al-Shahri. (2002). Culturally Sensitive Caring, Journal of Transcultural Nursing. 13, 133.