Wednesday, November 6, 2019
Fate in Romeo and Juliet
Fate in Romeo and Juliet A definition of fate would be the power that is supposed to settle ahead of time how things will happen. Romeo and Juliet, the two young lovers in William Shakespeare' s Romeo and Juliet, ended up becoming a large part of what could be called fate. Fate seemed to control their lives and force them together, becoming a large part of their love, and the ending of their parent's hatred. Fate became the ultimate control power in this play, and plays a large part in modern everyday life, even if we don't recognize it. Maybe we don't recognize it because we choose not to, or don't have faith like we used to, but the fact remains that fate controls what we do throughout all of our lives. A large part of the beliefs for both Romeo and Juliet involve fate. They believed in the stars, and that their actions weren't always their own.Romeo and Juliet, Act I-Scene_3. Lady Capulet and ...Romeo, for example, 1.4.115-120, he says, Some consequence yet hanging in the stars...by some vile forfeit of u ntimely death. But he that hath the steerage over my course Direct my sail. He's basically saying to his friends that he had a dream which leads him to believe that he will die young because of something in the stars, something that will happen. He ends with ...he that hath steerage over my course... which implies that he does not have control over his life if he looks to another power above himself to direct him. He does not feel that he is the one who makes decisions, it is all a higher purpose, a different power. We're all sort of like the puppets below the puppeteer. He's asking for that puppeteer to direct his sail, or his life, in the right direction. Fate directs us all...
Monday, November 4, 2019
Policy and procedure Development Essay Example | Topics and Well Written Essays - 500 words
Policy and procedure Development - Essay Example One such policy is the massage policy to control fatigue for cancer patients. The following policy and procedure provides a guide for the management of fatigue for cancer patients. Relaxing body massage is a proven non-pharmacological fatigue management therapy for cancer patients undergoing chemotherapy treatment (Bower, 2014). Back massage for cancer in-patients undergoing chemotherapy was developed through a randomized clinical trial in a controlled study. The study involved seventy patients who were divided into two groups including the control group and the group undergoing massage therapy (Mazlum, Chaharsoughi, Banihashem, & Vashani, 2013). The massage group received the service for 20 minutes every day 24 hours before chemotherapy and 24 hours after. The results from both control and massaged groups were recorded regarding the indices of vomiting and nausea in the measures of time, length, severity, and incidence. The results were later assessed using a Visual Analogue Scale and also using the BARF scales (Mazlum et al., 2013). The results were later analyzed using chi-square and Mann-Whitney. The analysis indicated that the incidences of nausea among the massaged group had reduced by 25.7 percent, the times, length, and severity had reduced by 0.35 times, 54 minutes, and 20 percent respectively (Mazlum et al., 2013). The research led to the conclusion that back massage on in-patients undergoing chemotherapy was essential. The nausea and vomiting effects were reduced significantly among all cancer patients receiving the massage. The instances of nausea and vomiting among the control group remained unchanged. The study led to the formulation of massage policies for patients receiving chemotherapy (Mazlum et al., 2013). Specialized massages combined with other non-pharmacological practices such as physical exercise have proved useful in the control of body fatigue. Long usage of drugs to stimulate the body overworks the body cells and is detrimental
Saturday, November 2, 2019
Change in Food pricesin the last 10 years(choose one of the food Essay
Change in Food pricesin the last 10 years(choose one of the food commodities) - Essay Example Factors that influence the changes in prices of cereal when compared to overall prices of food are undertaken. There is also a discussion on the relationship between food prices and oil prices. To better examine and understand how food prices are changing, the FAO uses a metric known as food price index to measure changes in food prices on a monthly basis, an average of which is extended to yearly determination of changes in food prices. Below, data are presented to examine how cereal prices have changed over the last 10 years as compared to overall food prices. The cereals price index and food price index of the FAO are used in these analyses. The food price index is made up of the average of 5 food group price indices which are meat price index, diary price index, cereals price index, vegetable oil price index, and sugar price index (FAO, 2014). Cereals price index is on the other hand comprised of prices of such cereal products as wheat, rice, and maize. Figure 1 below compares food price index as an average of all food prices to cereal prices from 2005 to 2014. From figure 1 and table 1, it is seen that the prices of cereals as compared to overall food prices have alternated from 2005 to 2014. What this implies is that whenever food prices go up, cereal prices come down. At the same time, when food prices go down, cereal prices begin to rise. This has been the trend without any change. It can also be seen that from 2005 food and cereal prices both rose sharply till the middle of 2008 when prices began to fall. The fall however lasted for only 12 months till the middle of 2009 and prices started rising again till the last quarter of 2011, since which time there has been a steady decline. The data above shows two major trends, one of which is the periods within the last 10 years when prices have gone up and when prices have come down. This section tries to compare the trend of changes
Thursday, October 31, 2019
United States Negotiation with the Taliban Research Paper
United States Negotiation with the Taliban - Research Paper Example Development of the economy is of great value if the public is involved in negotiations. The interest groups should ensure common goal of economic development is achieved through democratic participatory governance. A developing economy is bound to be free from conflict.à The Taliban should not be negotiated with as they are perpetrators of terrorism. The terrorist activities amount to loss of millions of innocent lives. Just like the 9/11 tragedy where many innocent Americans lot their loved ones. Conflict ensued when the US military invaded Afghanistan and Pakistan to flush the out terrorist groups. This led to the declaration of Global War on Terrorism.à This action blocked the air tube to terror bases of Taliban.Childrenââ¬â¢s rights are violated by being taken as child soldiers as right wing supporters of the Taliban regime have been used to fight in their military wing. This denies the young minds the right to education and also it leads to psychological trauma. Deterio ration of security since the Taliban regime hosted the AI-Qaeda a terrorist group responsible for the 9/11 bombing of the World Trade centre in New York. The regular strikes made by the terroristââ¬â¢s organizations have led to high insecurity levels to countries affiliated to the US. Some sectarian groups also indulged in armed and terrorist activities against their rival groups bringing fear and terror in the society. Engaging in drug trade so as finance their activities is one the reasons that the Taliban should never be negotiated.
Monday, October 28, 2019
Ray Bradbury Comparative Paper Essay Example for Free
Ray Bradbury Comparative Paper Essay Ray Bradbury, well-known American author, playwright, and poet, created his success on no more than his high school diploma. He did, however, learn many valuable lessons in life which he incorporates in his works. Ray Bradbury uses figurative language such as irony, personification, and imagery to artistically present his vision of lifeââ¬â¢s morals. Bradburyââ¬â¢s use of irony in his pieces establishes how mankind commonly contradicts himself. In ââ¬Å"The Veldtâ⬠, George and Lydia hear screams that ââ¬Å"sound familiarâ⬠but ignore them. The couple also finds their wallet and scarf and disregards how these items were chewed and covered in blood when they found them. George and Lydia receive their last clue when they enter the nursery and see the lions in the background feasting on an unknown prey. ââ¬Å"Theyââ¬â¢ve just been eatingâ⬠¦ [but they] donââ¬â¢t know what. â⬠Ray Bradbury turns these foreshadowing events into irony when the parents are killed by the lions. It is ironic that they have seen the lions devouring something, saw the wallet and scarf, and heard the screams but do not realize that they were the lionââ¬â¢s meal and it was their screams that they heard and the scarf and wallet were chewed by the lions and covered in their own blood. Bradbury also uses irony in the ââ¬Å"Happiness Machine. â⬠Leo Auffmann created a machine which he claimed brought happiness to the occupant. He convinced his wife to ââ¬Å"try it onâ⬠but when she got out she shouted, ââ¬Å"It lies, that Sadness Machine. â⬠This is ironic because what Leo thought was a Happiness Machine is really a Sadness Machine. Leo then finds that true happiness cannot be created by a machine but is found in the heart of his family. In ââ¬Å"There Will Come Soft Rainsâ⬠, the house reads a poem to the emptiness where a family once was. The poem explains how nature ââ¬Å"would not mindâ⬠¦if mankind perished utterly. â⬠It is ironic because the poem is warning the family how the war will destroy them but nature will continue on when that is exactly what has happened. The family has been killed and the house soon after dies but the sun continues to rise and set as if nothing has happened. Personification is another common literary device in Bradburyââ¬â¢s work. It is most prominent in ââ¬Å"There Will Come Soft Rains. â⬠Bradbury describes the house with human like qualities in how it defends itself against the fire which is also personified. The house ââ¬Å"quivered at each soundâ⬠and is described as the attic being the brain and the exposed oak beams as ââ¬Å"its bare skeletonâ⬠and all of ââ¬Å"its nerves revealed. â⬠The fire was personified when it ââ¬Å"fed upon Picassos and Matissesâ⬠¦ [and] lay in beds, stood in windows. â⬠Bradbury also described the fire as being ââ¬Å"cleverâ⬠as it attacked ââ¬Å"the attic brainâ⬠and ââ¬Å"rushed back into every closet and felt of the clothes hung there. â⬠Bradbury also uses personification in ââ¬Å"The Foghorn. â⬠He gives the foghorn human-like characteristics when relating it to the monster. The foghorn made a ââ¬Å"great deep cryâ⬠that vibrated in the ââ¬Å"throat of the towerâ⬠as the ââ¬Å"light, switching its tail,â⬠shone bright in the distance. Bradbury continues to use personification in ââ¬Å"The Veldt. â⬠The nursery that Wendy and Peter spend most of their time in is described with human-like qualities. The walls changed from blankness to the veldt with a ââ¬Å"purrâ⬠and ââ¬Å"reproduced to the final pebble and bit of straw. â⬠It is further personified when the room itself kills the parents. Bradbury also frequently uses imagery in his work. In ââ¬Å"The Pedestrianâ⬠, he described the highways as ââ¬Å"only dry riverbedsâ⬠empty of vehicles. Bradbury also points out the ââ¬Å"tomblike buildingsâ⬠and ââ¬Å"gray phantomsâ⬠along the sides of the road. These vivid descriptions allow the reader to feel the loneliness and absence of life in the city and its streets. The imagery in ââ¬Å"The Pedestrianâ⬠sets the mood and describes the setting. ââ¬Å"The Foghornâ⬠portrays another source of imagery. Bradbury makes the reader visualize the ââ¬Å"long grey lawn of the sea stretching away into nothing and nowhereâ⬠with his descriptive vocabulary. He describes how the ââ¬Å"stone towerâ⬠emitted a light that flashed red and white out to the ââ¬Å"lonely shipsâ⬠ââ¬Å"in the cold water far from land. â⬠This makes the reader understand how secluded McDunn and Johnny were out at the lighthouse and intensifies the oddness of the appearance of the sea monster. Imagery is also present when McDunn explains to Johnny how the monster ââ¬Å"hid away in the Deeps. â⬠The way he describes the ââ¬Å"Deepsâ⬠makes it all seem magical yet realistic. Bradbury continues to use imagery in ââ¬Å"The Happiness Machine. â⬠Towards the end of the short story, Leo discovers a real happiness machine. When he describes this ââ¬Å"machine,â⬠he makes the reader visualize a pleasant and warm home filled with joy. This example of imagery contrasts how Bradbury typically uses his words to display desolation and despair. Ray Bradbury expresses similar patterns in his work by using irony, personification, and imagery. He writes with these three types of figurative language in different ways in all of his pieces of work. Bradbury takes common techniques of writing and makes them his own by using them in a certain way to present his ideas in a unique style.
Saturday, October 26, 2019
How does star bucks create brand equity?
How does star bucks create brand equity? Question 1 How does Starbucks create brand equity? According to Kotler 2009, brand equity is reflected in how customers, think, feel and act with respect to the brand, prices, market share, and profitability that the brand commands for the firm. The green and white Starbuck logo is widely recognized. Starbuck create brand equity by turning an everyday beverage into a premium product. Starbuck coffee defined not only a product, but also attitude and personality together. In addition, Starbuck also launched various flavours that reflect the different moods and taste. Starbuck create brand equity by provides a superior level of customer service collecting the suggestion or the ideas from consumer. Therefore, Starbuck build a high degree of customer loyalty successfully. Apart from this, Starbuck also sell best quality of the coffee and related products like beverage mug. Starbuck become fastest growing brands. (Business Weeks, 2002) This is because it is about the experience, the atmosphere and the place that let most people gets away f rom everyday stresses. Starbuck also created an affinity with customers. Beside this, Starbuck also do commitment to the community to increase the brand equity. Question 2 Why enter the Asian market? Why enter Singapore? Starbucks enter Asian market because its company felt that Asian offered more potential market than Europe. According to one executive of Starbuck, Asian is a region which full of emerging markets since the consumer disposable income increase as country economics growth. Apart from this, people in Asia are open to Western lifestyle. Starbuck enter Asian because of the highly ââ¬Å"Westernizedâ⬠ideas and lifestyle. Finally, coffee consumption growth rates in Southeast Asia are estimated to increase 20 % to 30 % yearly. Economic for Singapore has an annual growth rate of 11% (1998 in real terms).à Apart from this, Singapore countrys per capital income is the third highest in Asia after Japan and Brunei. Singapore has one of the best living conditions in Asia. Singaporeans are able to indulge luxury goods and they also like to indulge themselves with food. Singaporeans feel quality and price that eating has become a national obsession. Starbuck coffee is a premium beverage product and this brand product can defined as attitude of a person. Starbuck is not just a drink but personality together. Beside this, Starbuck choose to invest in Singapore because Singapore entertainment is influenced by Western culture. Singaporean highly ââ¬Å"Westernizedâ⬠ideas adopted. Starbuck identify as American icon except McDonalds. Starbuck create an American coffee culture. Starbuck should focus on Singapore because of the market has tremendous growth potential. According to Bruce Rolph, he thinks that peopl e should increasingly focus on Singapore not as a mature market with low earnings and growth potential. Finally, the Singaporean market still has no clear leader in the specialty coffee industry. Starbuck may get high demand of product in Singapore. Question 3 Who is the target market? Starbuck target people who are open to Western culture and lifestyle. In addition, Starbuck also target people who are with high disposable income. Those people are able and willing to spend money for purchasing costly gourmet coffee.à Target market for Starbuck is mainly adult-focused. The aims are for connecting with their client, communities. (Starbuck Campaign Market Analysis) Starbuck target consumer are from urban-areas because individuals who are willing to purchase costly gourmet coffee. Apart from this, college student who are undergraduate or post-graduate living in urban areas are target market for Starbuck too. (Starbuck Campaign Market Analysis) In addition, Starbuck also target consumer who are stressful. Starbuck provide a relax environment which is about the experience, the atmosphere and the place that let most people gets away from everyday stresses. Starbuck also created an affinity with customers. Question 4 Is Starbucks facing cannibalization? Yes, Starbuck is facing cannibalization. Even through, sales of Starbucks and growing rapidly but the rate of growth is slow. Rate of growth is slowing at existing stores and the annual sales growth at stores from 19% in 1993 to 7% in 1996 because of store cannibalization. Stores cannibalization has been known as open stores within one block of each other led to market saturation. Stores cannibalization cause competition among close Starbucks stores and damage the company culture within the workforce. Store cannibalization also cause decrease in employees performance. Question 5 Who are some of Starbucks joint venture partners? Starbuck joint venture partners are Capitol Records, Sazaby Inc. in Japan, Dreyers Grand Ice Cream, Pepsi-Cola, Intel Corporation and Mack Johnsons Johnson Development Corporation. In 1995, Starbuck released Blue Note Blend Coffee and CD with Capitol Records. An agreement signed at October 1995 with Sazaby Inc. to develop Starbuck retail stores in Japan. Starbuck form joint-venture with Dreyers Grand Ice Cream to form premium line of coffee ice cream market. North American Coffee Partnership formed between Pepsi-Cola and Starbucks at 1996. The partnership announced its plan to market a bottled version of Starbucks Frappuccino beverage. Apart from this, Starbucks also push it market toward cybercafes by formed joint venture with Intel Corporation. In addition, Starbucks formed joint-venture with Mack Johnsons Johnson Development Corporation to develop Starbucks locations in underserved, inner-city urban neighbourhoods. Question 6 Is Starbucks a socially responsible company? Starbucks is a socially responsible company. Starbucks sell only finest whole- bean coffee and coffee beverages. Roast coffee bean that do not meet the company requirement or the coffee bean is remaining in the bins for more than one week will be donated to charity. In addition, Starbuck also contributed in CARE which is a non-profit charity organization since 1991 for the needy in coffee-growing countries. Starbucks has helped establish health and literacy programs in Guatemala, Indonesia, Kenya, and Ethiopia as North Americas leading corporate sponsor. This long-term charity program has helped improve living conditions in the coffee-producing countries. Starbucks established a Code of Conduct policy, which is the first step in a long-term commitment to improving social conditions in the worlds coffee-growing nations in 1996. Starbucks joined an organization, TransFair, which is works for the rights of farmers. The efforts of the organization are driven towards ensuring that coffee farmers get a significant part of the amount ($1.26 a pound) paid by coffee roasters for coffee beans. Also, in 2002, the company purchased 150,000 pounds of coffee beans from a fair-trade Consortium of Coffee Cooperatives of Guanacaste and Montes de Oro in Costa Rica (COOCAFE). Starbucks also formed an alliance with eight companies to enable the gift of over 320,000 new books for children. Starbucks also doing recycle with controls waste removal (2,344 out of 3,192 stores), recycled at least one or more items, including cardboard, plastic, paper and organic wastes. Question 7 How does Starbucks market themselves? Starbucks market themselves as selling premium beverage to the consumer. Starbuck try to positioning their product as the attitude and personality of an individual but not only a product. Starbucks serves the product as a beverage that can relax consumer with the store environment and create experience and place that is refuge for individual to get away from everyday stress. Therefore, Starbuck come out with various flavours that can reflect the different moods as well as taste. Starbuck also market themselves as the American icon. This is because Starbucks target individual that are highly ââ¬Å"Westernizedâ⬠ideas and lifestyle it had adopted. Apart from this, Starbucks market themselves as a luxury beverage. This is because Starbucks stores are provide air-conditional facilities. Besides, Starbucks also use high quality coffee bean to provide the premium beverage. Starbucks coffee is a coffee that let individuals taste the greatest taste of the coffee and enjoy themselves. Question 8 What are some substitutes? Starbucks competitors are Spinelli, Suntec Dome Holdings, Coffee Club, Coffee Connection, and Burkes Coffee. Spinelli Coffee Company is a company licensed by Equinox. Equinox is a joint-venture between Golden Harvest, Singapore Technologies Industrial Corp. and Singapore Conglomerate. In addition, Spinelli also involve in setting up roasting factories to supply Asian market. Spinelli brings to Asia years of experience in sourcing, producing and selling premium coffee drinks and whole bean coffee. Dome Cafà © is on European lines. It was discovered by a Singaporean. Dome Cafà © is well-known for its distinctive sidewalk and atrium cafes. Dome Cafà © also serve light snack and full meals served all day. Suntec Dome Holding was formed in 1996. Ronald Lee and Sebastian Ong, the founders of Dome imported European-style Dome concept from Australia. There are roasting factories in Singapore and Australia. The strategy is to expand in several Asian countries in Malaysia, Indonesia, Thailand, Hong Kong and China. Coffee Club established coffee trading company Hiang Kie. The bestselling product in Coffee Club is Iced Mocha Vanilla. In addition, Coffee Club serves light meals of cakes, salad, sandwiches and home-made ice cream. Coffee Connection started in the 1980s by Sarika Coffee. It is the mother ship of coffee bars, with sixty-nine different drinks ranging from cool coffee jelly to Blue Mountain Chaser. The bestselling product is Cappuccino Italia no. They also serve ice cream, pasta, pizza and focaccia sandwiches. The origin of Burkes Coffee are started from four Singaporean students who are studies in Seattle. Burkes Coffee is a Seattle-styled cafà ©. Burke has made a name as a friendly and inviting place in Singapore. The store has established a loyal customer base of young professionals who visit the store frequently. Burkes serve sandwiches, soups, and desserts. There are seven basic coffee drinks, plus twelve Italian syrups that can add on request. The best attraction of the coffeehouses is the Mocha Freeze and Hazelnut Latte. Question 9 How did they come up with the name Starbucks? Starbucks began in 1971 with three academics white collar. There are English teacher Jerry Baldwin, history teacher Zev Siegel and a writer Gordon Bowker. There three partners shared a love of fine coffees and exotics teas. The name comes from Herman Melvilles Moby Dick, a classic American novel about the 19th century whaling industry. The seafaring name seems appropriate for a store that imports the worlds finest coffees to the cold, thirsty people of Seattle. Baldwin, Siegel, and Bowker chose the name Starbucks in honour of Starbuck, the coffee-loving first mate in Herman MelvillesMoby Dick, and because they thought the name evoked the romance of the high seas and the seafaring tradition of the early coffee traders. The new companys logo, designed by an artist friend, was a two-tailed mermaid encircled by the stores name. Question 10 Why did Starbucks choose to enter a predominantly tea consuming market like China? Starbucks choose to enter a predominantly tea consuming market like China because it is probably easier to accelerate the sale of ones products in a market where demand already exists if compare with a market that has a large number of potential consumers and an emerging economy but low demand for the product. As China that fits the above description down to it being predominantly tea-consuming and one of the smallest coffee markets in the world. Apart from this, China has large geographic area with large population. Starbucks enter China because its company felt that China offered most potential market in Asia. According to one executive of Starbuck, Asian is a region which full of emerging markets since the consumer disposable income increase as country economics growth. China has the most population in Asia and China economic growth rapidly. Apart from this, people in China are open to Western lifestyle. Finally, coffee consumption growth rates in Southeast Asia are estimated to increase 20 % to 30 % yearly. Question 11 Why did Starbucks places its outlets in China in mainly commercial areas? Starbucks places its outlets in China in mainly commercial areas because individual living in urban areas are Western lifestyle adapted. Starbucks as American icon coffeehouses are highly recognize by individual living in commercial areas. Starbucks are identifying themselves a premium beverage seller with best quality of coffee bean. Thus, Starbucks couldnt sell their product with low price. The individual with higher disposable income are living in mainly in commercial areas. Individual in commercial area have higher purchase ability to do expense. Furthermore, Starbucks depend less domestic advertising but more promotion through discount coupon and visits, which draw first-time consumers.
Thursday, October 24, 2019
Zinc and Hydrochloric acid :: essays research papers
Zinc and Hydrochloric-Acid Abstract: We observed the reaction between zinc and hydrochloric acid and recorded it in a table and learned wether the percentage of zinc is effected by the amounts of both substances added to the solution. Introduction The purpose of this experiment is to determine if the amount of zinc and hydrochloric acid will effect the percentage of the zinc in the out coming solution. We are reacting zinc metal with hydrochloric acid to produce a compound of zinc and chlorine atoms. We are then recording our data and observations and place it in a logical data table. Purpose The whole purpose of this experiment is to determine wether or not the amount of the zinc and or hydrochloric acid effects the out coming percent of the solution after under going chemical reaction. Procedure $Ã Ã Ã Ã Ã 1. Weigh the zinc metal pieces and place them in a test tube $Ã Ã Ã Ã Ã 2. Pour some hydrochloric acid over the zinc pieces. Observe $Ã Ã Ã Ã Ã 3. Allow the zinc d hydrochloric acid to set over night to make sure that the reaction reaches completion. $Ã Ã Ã Ã Ã 4. Weigh a clean dry evaporating dish. $Ã Ã Ã Ã Ã 5. Decant the liquid remaining in your test tube into the evaporating dish. $Ã Ã Ã Ã Ã 6. Pour 2-3 ml distilled or de-ionized water into test tube and rinse any remaining zinc with water and decant the water into the evaporating dish also. If you have no remaining zinc pieces, rinse the test tube and decant the liquid into the dish. $Ã Ã Ã Ã Ã 7. Heat the evaporating dish until there is no more liquid remaining in the dish. The solid remaining will have a puffy and waxy look. Do not overheat but remove from the hot plate and turn off the heat source because the product has a relatively low melting point and it will melt and evaporate away in a white cloud $Ã Ã Ã Ã Ã 8. When th evaporating dish has cooled sufficiently, weigh the dish with its contents. $Ã Ã Ã Ã Ã 9. Clean up by washing and drying your evaporating dish. $Ã Ã Ã Ã Ã 10. Calculate and report your % zinc in the compound to your teacher for comparison with other lab groups. Data and Observations I observed that as the chemicals reacted together in the test tube the solution began to create bubbles while the zinc rested at the bottom and then the test tube became hot to the touch from the chemical reaction.
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